About Us

Celebrating more than 15 years, SC helps associations solve their communications, public relations, and marketing challenges. Both on staff and as a consultant, SC’s president, Sheri Singer, has worked with more than 100 organizations. The firm possesses numerous awards including honors from PRSA, PR Week, the American Society of Association Executives Gold Circle Award, and the Art Directors Guild.

Meet Sheri Singer

President, Singer Communications

For more than 15 years, Sheri has helped more than 100 associations solve their communications, public relations, and marketing challenges.  Sheri is a leader in the association community chairing committees and counsels, founding and managing 14 volunteers to provide a monthly webinar series to association executives, and serving as a judge for awards and conference submissions.

Before starting her firm, Sheri was a senior executive for top PR agencies (Ketchum PR) managing accounts for Fortune 500 firms, and associations. As the senior communications officer with associations, Sheri was responsible for managing all internal and external communications.

As chair (2024) and vice chair (2024) of the ASAE Research Foundation’s Development Committee, Sheri led volunteers to ASAE’s two most successful Giving Tuesday campaigns--increasing donors from 80 to 251, and revenue from $17K to $35K.  Sheri also was chair of ASAE’s Healthcare Advisory Committee, a member of the Individual Awards Committee, and Communications Section Counsel.

In addition to her ASAE experience, Sheri is grief support volunteer with Haven of Northern Virginia. After attending a three-month training, she now provides one-on-one support to those who are grieving, has delivered presentations, and is a trained support group facilitator.

She is a founding member of the Independent Public Relations Alliance, a committee of the Public Relations Society of America’s National Capital Chapter. She served on the IPRA board for 10 years and as chair. She travels around the country speaking on communications topics and writes blogs and articles. She has appeared on podcasts as a communications expert.

She is the recipient of an ASAE Gold Circle Award, and has been honored with awards from the Art Directors Guild, and the Public Relations Society of America.

  • "SC provided invaluable guidance and skill in developing a comprehensive plan to enhance the association’s national media presence. Sheri acted with the utmost professionalism, working in a highly responsive manner to achieve our desired results. I highly recommend Sheri and welcome the opportunity to work with her again in the future."

    - Ann Gutkin, VP of Communications, Northern Virginia Association of Realtors

  • "For 11 years, SC helped improve NATSAP’s brand in an industry where a positive image is an uphill battle. SC created messages, provided media/message training, was a member of the PR Committee, and presented 20 workshops. When the association experienced a national crisis, SC helped shape our internal, external, and public affairs communications; and provided counsel and produced materials to help us navigate the crisis. I look forward to continuing our collaboration."

    - Megan Stokes, Executive Director, National Assn. of Therapeutic Schools & Programs (NATSAP)

  • "SC developed an awareness campaign with strategic recommendations that led to more than 500M media mentions, greater visibility for our industry and members, and insight into industry data. SC worked directly with our members on messaging and media training. The campaign was featured at ASAE annual and PRSA conferences."

    - Martin Tirado, CAE, Executive Director, Snow & Ice Management Association (SIMA)

  • "SC was instrumental in a national campaign’s success by contributing both writing and media relations skills that has positioned IBTTA as a leader in the transportation industry. Sheri is creative and passionate and always comes forward with suggestions. She possesses solid proven experience."

    - Bill Cramer, Communications Dir., International Bridge, Tunnel and Turnpike Association (IBTTA)

  • "With no paid staff, an all-volunteer board, SC not only exceeded our PR/communications goals, but helped us create a long-term strategy, and added great value in launching our annual awards event. SC created the Plain Language Report Card that helped us obtain millions of media impressions. The Center is now positioned as the go-to resource for plain language and featured at ASAE’s Marketing conference."

    - Annetta Cheek, Chair, Board of Directors, Center for Plain Language

  • "We retained SC to help promote research reports designed to position CAS as a leader in conscious inclusion. SC determined the newsworthy reports, held a virtual media briefing, developed messages and media lists, media-trained the report authors, drafted a release and advisory, contacted journalists, and handled logistics. We far exceeded our goal of 10 journalists with 45 reporters participating in the briefing. The project was featured at PRSA and ASAE conferences."

    - J. Michael Boa, CAE, Chief Communications Officer, Casualty Actuarial Society

  • "SC provided professional, cost-effective services including high-quality market research and effectively executed PR strategies, including media training. Sheri is a pleasure to work with and brings extensive knowledge of the association industry. She easily connects with members and volunteers, facilitating strong engagement and collaboration. Widely regarded as a communications expert in the association space, she also generously contributes her expertise to benefit the association community."

    - Patrick McGinn, CAE, Institute Director, Utility Engineering & Surveying Institute; former VP, Marketing, Membership, and IT, CLSI

  • "SC helped improve DirectWomen’s visibility by creating media lists, developing messages, providing message and media training for leaders, disseminating news releases, identifying, establishing alliances with related stakeholders and media outlets, writing and publishing articles in trade publications, preparing the chair as a podcast guest, and obtaining media attention. SC is responsive and understands the communications strategy necessary to increase the awareness of DirectWomen among its target audiences."

    - Shawn Taylor Kaminski, CAE, Executive Director, DirectWomen

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Your new right hand is waiting.

Don’t hesitate to reach out to Sheri and have a conversation. You’ll be glad you did.